let me tell you a secret…
“THE IT-BAG IS DEAD!”
Or at least, the fashion authorities have fondly proclaimed such, at least for once, every year or so since the early 2010s. as well as every time they’ve made stated proclamation, it is usually complied with by a listing including some sequence of the Fendi Baguette, the Dior Saddle, the Chloé Paddington as well as the Balenciaga Motorcycle, I’m all “really, again? Aren’t they over as well as done with?” I bet you believed the exact same as well when you came across this article.
But to be fair, I must admit that I *really* like reading (and frequently re-reading) these pieces – I discover something extremely redeeming about that (supposedly) easier time featuring flared low-rise denim as well as irrationally heavy purses – particularly since they are from a time when I was, well, in existence, however wasn’t worldly sufficient to understand of such things. However, although a decade has passed since the It-bag allegedly died, its obituary continues to be circulated around like a scandalous secret, as well as yes, I do comprehend the intrigue of that.
In fact, the interesting stories behind exactly how these It-bags came to be is one of the things that drew me in to the world of handbags in the very first place, as well as composing about them makes me feel like part of their stories, even if I am not able to experience most, provided my circumstances. Moreover, purses are frequently referred to as wearable works of art, as well as even though the BBag or the PS1 may never once again ended up being the “hottest thing to own right now”, their aficionados continue to devotedly study, gather as well as like these creative pieces, regardless of their It-bag status, or lack thereof.
Fendi Baguette
Via Fashionphile
$2,895
What Constitutes an It-Bag
So that increases the question, what constitutes an It-bag? Plum Sykes from vogue famously composed that, “an It bag, is an It bag only if you’re unlikely to possess it”. It’s “that totemic accessory that revealed you were owner of all that was desirable in the world.” however it isn’t only their ramification of specific social condition or restricted distribution strategy (spurring long waitlists as well as immediate sell-outs), or even the designer’s heritage, that makes them so desirable. They requirement to marry fantastic style as well as top-notch high quality too, as Amanda has so aptly directed out; no question lovers of the Paddington continue to reminisce its thick, buttery leather in spite of its weighty padlock as well as dated design.
Finally, a purse’s “It” factor was determined by its sighting in the right location at the right time, as well as on the right person – frequently by pure serendipity, however more frequently than not, likewise by clever product placement. So while the Fendi Baguette made a flamboyant Sex as well as the City debut in the process of getting snatched from Sarah Jessica Parker’s arms – as well as let’s be honest, a fair part of women wished to do the exact same – Jessica Stam, famous for being recruited from a coffee shop as well as utilizing a quilted, chained Marc Jacobs handbag as her portfolio, led to the Stam’s subsequent naming as well as immense popularity, something which Jacobs himself hadn’t anticipated.
By that definition, however, a great deal of bags have It-bag characteristics, like the Hermès Kelly as well as Birkin, the Chanel 2.55 or the Louis Vuitton Speedy, all of which have fantastic designs, remarkable quality, celeb-followings, quirky backstories as well as are (often) hard-to-get. Does that mean though that they’re It-bags?
Dior Saddle Bag
Via Fashionphile
$3,250
Also, one more loophole in this narrative seems to be that a few of the It-bags of yore either continue to stay in production to date, whether it’s the Balenciaga City or the Proenza Schouler PS1, or those, like the Dior Saddle, Prada Nylon Re-Edition, as well as the Fendi Baguette that have been reissued to newer crowds. However, there’s now a general drive towards treating them as “classics” as opposed to an It-bag. Besides those, there’s a slew of sleek, new styles on the market, all of which in shape the characteristics that defined the It-bag era, like the Bottega Veneta pouch (Or Casette, or Jodie), the Louis Vuitton Coussin, the Dior book carry as well as the Prada Cleo.
And if you have been noticing, you’d realise that ever since the alleged “death” of the It-bag movement, there’s been a rising inclination towards more minimalistic, “classic” silhouettes. It was during this period that “investment bags” ended up being the thing to have, as well as indie-brands started to gain traction in a method they might never have accomplished earlier. Not only that, although patterns do seem to oscillate between logo-less as well as all-over logo, sometimes throwing specific “showy” aspects like chunky chains into the mix as welL, l’alta qualità delle borse massimaliste degli anni 2000 è raramente vista, così come in meglio, molti discuterebbero.
Un altro vero e proprio punto di svolta nella cultura della borsa di spicco è Instagram (e più recentemente, Tiktok), il cui impatto è stato duplice. Per cominciare, ora è più facile che mai ottenere l’esposizione per cui i marchi di fascia alta in precedenza dovevano competere per: quindi, il momento del “posto giusto, del momento giusto” può essere ricreato proprio sui feed di un consumatore! Inoltre, il social network ha impostato una piattaforma in cui nuovi marchi possono mostrarsi in un metodo che era precedentemente quasi impossibile tra i giocatori di fascia alta, quindi ora le celebrità e le maniglie degli influencer riguardano tanto di realizzare la prossima “nuova enorme cosa enorme “Per quanto stiano a sfoggiare i loro acquisti di design. In effetti, è stato anche spesso la novità di una borsa che ha contribuito al suo fattore IT: lo zaino Prada in nylon era la prima borsa di fascia alta a utilizzare il materiale, mentre la Proenza Schouler PS1, comunemente propagandata come il logo-senza logo Anti-It-Bag, rapidamente realizzato la celebrità IT-Bag. Stuart Vevers, lo stile brillante dietro molti punti base di Mulberry, Coach e Loewe, ha osservato questo all’osservatore: “Ciò che rende una borsa IT è qualcosa di nuovo: questa è l’unica formula che c’è.”
Zaino Prada Vela
Via Fashionphile
$ 525
L’IT è veramente morto?
Quindi, mentre proviamo a indagare (e potenzialmente pensiamo troppo) alla traiettoria delle borse IT, diventa progressivamente difficile tracciare qualsiasi tipo di percorso solido. Il longchamp le Piage, in fondo allo spettro dei costi, così come questo è negli armadi di tutti, dovrebbe essere pensato a un sacco IT? In caso contrario, che dire del Bucket di Mansur Gavriel a prezzi economici, che era comunemente propagandata anche come un sacco IT contemporaneo? D’altra parte, il ragazzo di Chanel, che non è “classico” come il 2.55, dovrebbe essere pensato a un borse IT o un “classico”? In effetti, l’unica caratteristica che sembra essere vera per gli storici bagagli IT è che la loro popolarità era fugace. Sono venuti, hanno conquistato e hanno fatto tranquillamente il loro metodo nel mercato della rivendita, mentre i marchi oggi continuano a sfornare nuovi stili nella speranza di replicare le loro formule e raggiungere quel livello di successo e desiderabilità. Quindi, come più e altre borse nel mercato saturo di oggi guadagnano popolarità, guidate da decine di influencer, molte delle cui reputazioni si basano esclusivamente sul monboxing/recensioni della borsa, siamo tornati ad un’età di IT-Bags o ce l’hanno Alla fine è stato più difficile produrre IT-Bags per i marchi?